This collaboration between HBO’s House of the Dragon and Bath & Body Works transforms fragrance shopping into an epic sensory adventure. Designed as an immersive pop-up, the event invites fans to step into the world of Westeros—complete with a walk-through Red Keep, a replica Iron Throne photo op, and Dragonstone-inspired product displays.This project represents a fusion of fandom, fragrance, and futuristic retail, using AI to elevate both storytelling and customer experience.
IMMERSIVE VIDEO
MERCH BOX
EXTERIOR OF POP-UP
BEFORE
AFTER
INTERIOR OF POP-UP
BEFORE
AFTER
SPECIAL BRANDED PRODUCTS
BATH AND BODY WORKS STORE WITH EVENT POSTERS
